You’ve got to hand it to the Russo Brothers.
With two Marvel movies in the bag, they know how to tease fans while giving absolutely nothing away.
Take, for example, this video of an exciting new prop that will appear in Infinity War...
Confused? You’re not the only one.
From the looks of the video, we seem to be getting a glimpse of some kind of… thingy.
Sorry, but it’s hard to be more specific.
Whatever this thing is, it seems to be constructed by coating it with layers of resin, with LED lights shined onto it at various points. Unless you’re an expert in the manufacturing of movie props, this is probably going to be meaningless to you.
Which is exactly why the Russo Brothers have decided to share this. They figured it looks cool, and that it’ll keep the fans happy, but they don’t need to reveal any actual details of the movie. This could be a prop that’ll be hugely prominent, or something that’ll sit in the background, unnoticed by everyone.
But lasers look cool, and that’s enough to keep us entertained at this point.
But we do actually learn some key things from this video. We know, for example, that pre-production on Infinity War has reached the point of producing props—they’re past the concept art stage and are manufacturing everything that’ll be needed for the film.
We also learn that at least one prop in the movie won’t be CGI, which, let’s be honest, is kind of surprising considering the CGI-heavy airport scene in Civil War, and the fact that this movie is essentially going to be Star Wars with Iron Man.
There’s one more thing that we learn from this, although we probably didn’t really need confirmation.
Turns out, despite not having a clue what this thing is, the fans are super excited to see it in action.
All of this just goes to show that at this point, Marvel doesn’t really need to bother with trailers, or press junkets, or any form of traditional marketing.
If a video of a pretty light show is all it takes to get fans riled up and excited, by this point Marvel could just publish three minutes of static, call it a trailer, and people would still line up around the block to see the finished movie.
Kudos to you, Russo Brothers—you certainly know how to take advantage of the blind faith that comic book movie fans everywhere have entrusted to you.