Looks like the next Alien movie is actually going to have an alien in it.
Okay, so Prometheus did have aliens in it. But it didn’t focus on the aliens that everyone wanted to see—there were far too many grey underwear models, and nowhere near enough xenomorphs.
Clearly, Ridley Scott, has learned from his mistakes. Or, at least, his marketing department has.
The poster for the new movie, Alien: Covenant, happily informs viewers that we should “run”, as if that’s ever historically saved anyone from a xenomorph.
What’s particularly interesting about this is that apparently, Alien: Covenant is going to be released sooner than expected. The movie had already moved forward from an October release date to an August premier, and now, instead, it’s coming out in May of 2017.
This isn’t a huge surprise, considering how tightly packed movie release windows have been lately. Getting a movie in front of the biggest audience possible means landing at the right time of year, and that time is very rarely October. Considering that Blade Runner’s sequel is scheduled for an October release, moving the movie away from this date made perfect sense.
The My Little Pony movie also comes out in October. In a sane world, adult audiences wouldn’t be faced with a tough decision in choosing between this and an Alien movie, but we do not live in a sane world.
Releasing in May, Covenant is instead pitted against plenty of summer blockbusters that it wouldn’t have needed to worry about if it had released in August. The movie is now awkwardly tucked between Guardians of the Galaxy Vol. 2 and Pirates of the Caribbean 5: The Quest for Johnny Depp’s Latest Paycheck.
Clearly, with the way that Alien: Covenant is bouncing between various release windows, nobody in charge has any idea what to do with the film.
In fairness, it probably doesn’t matter when the movie comes out. A sequel to Prometheus is a hard sell under any circumstances, especially considering that the track record for the Alien franchise is now overwhelmingly poor.
Ultimately, you can only spike the punch bowl with diuretics a certain number of times before people stop coming to your parties.