Believe it or not, Marvel actually does test screenings of their movies, mostly because Hollywood refuses to put anything in theaters that hasn't been focus grouped to death. Director Scott Derrickson claims he's learning a lot from the process of test screening Doctor Strange—likely because he's contractually obligated to say that he is—but his biggest takeaway from these screenings is how much people love Benedict Cumberbatch.
While speaking with Collider, Derrickson had this to say about his leading man and how much people really seem to love him... “We’ve had a few test screenings and the overwhelming thing I’ve learned is that people love Benedict Cumberbatch in this movie. They just love him. It’s kind of the headline, I guess. They love the visuals, they love the action but more than that, they love Benedict, and he is Doctor Strange. And as big as a scale movie as it is and as weird as the visuals get, it is still a story about one guy. It’s about one guy overcoming himself and his own ego and in that sense it is a very specific journey that you’re tracking through from beginning to end, watching this one man get past himself. And that’s what Benedict does and the audiences love him.”
It's certainly helpful to have a lovable leading man, and that's one thing Marvel nails every time: RDJ, Paul Rudd, and the Chrisses (Evans, Hemsworth, and Pratt), all have that lovability that makes them great superheroes. The other big revelation from the interview is that the 3D will also be more than a cheap money grab, but rather a way to explore the interdimensional nature of the film and the effects. “The 3D in the movie accentuates the trippiness of it all," he said. "The Steve Ditko, Stan Lee comics were all about these weird visuals and we really used those as a source for the visuals in the movie. And yet there’s a textural quality to all of them, as there was in the way that Ditko designed those early visuals, that in 3D are just going to give you more of a sense of it being more present and more real.”
Doctor Strange is set to hit theaters on November 4.