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That Crocheted Potholder Your Aunt Gave You Is Shit—Trade It for Some Skittles Here

The bat-shit crazy brand that gets you 

Watching a Skittles commercial has long tricked many of us into thinking we were on an unexpected acid trip, probably thanks to the visual cacophony of colors, sheep/human hybrids, beards functioning as limbs, and limbs made of candy. Their nonsensical Twitter ramblings are just the right kind of bonkers, sort of like that nutty grandma of yours who's always trying to climb on top of the roof or walk the cat around in a stroller, yet is all the more entertaining for it.  

Now Skittles is extending its brilliantly stupid advertising campaign into real life, beginning with a pop-up pawn shop in Toronto. If you won't give that ceramic sloth figurine you got for Christmas to me, you can at least turn it in for Skittles, immediately making your life more awesome while also increasing your likelihood of developing diabetes. Especially if you trade in something expensive, like your wedding ring or industrial grill. (What? I don't know your life.)

It's not just a marketing gimmick, either. All items traded to the Skittles pawn shop are donated to a Goodwill ReUse Center in Toronto, meaning that you'll soon see a homeless person wearing said wedding ring or driving a Barbie Jeep. Luckily, if you don't live in Toronto, you can still trade your items in (or at least determine their Skittle Value) online, and they'll feature an image of your item on the site. 

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Stop right there: Today is not the day to photocopy your genitals

After perusing the gifts folks have traded in for Skittles so far, I feel unequivocally depressed. People are giving away their Harry Potter books and Darth Vader figures. What kind of monsters are you? Anyway, there are a few minor limitations when it comes to what you can hand in at the pawn shop. You cannot bring in: 

  • Weapons
  • Drugs
  • Your trash
  • Dick pics (Alright, guys. Who's going around giving out dick pics for Christmas?)

For shits n' gigs, I decided to see what an M&M plush toy is worth on the site. 

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Well played, Skittles. All I'll say is this: There are many reasons I'd like to live in Toronto, and they're only increasing. I have a cat puzzle I need to get rid of ASAP. 


Steve attanasie

Katie Roach

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